Industry analyst Doug Creutz says Grand Theft Auto 5 has made money than any other form of media in history, with over 90 million units sold and $6 billion in revenue.
Creutz, managing director and senior research analyst covering the media and entertainment sector at Cowen, told MarketWatch that the game has made more than blockbuster movies like Star Wars, and Gone With The Wind, which both brought in around $3 billion in theaters when adjusted for inflation. Creutz estimates that even with home entertainment sales, which he puts in the ballpark of $1 billion, the films don’t come close to Rockstar’s 2013 title.