Get ready to stand in line at the Mondo booth.
From July 18-21, San Diego Comic-Con 2019 will be the epicenter of pop culture. First established in 1970, the original “Golden State Comic-Con” hosted only 300 people. Today, the live attendance numbers regularly include hundreds of thousands of people, and that’s not including the millions of pop culture enthusiasts who follow the goings-on online.
Best known for their exclusive posters and retro-style drawings, art company Mondo has been a reliable presence at SDCC for years. Modern movie posters are more concerned with cramming all the principal actors’ faces front and center, which may be the most focus-tested strategy to draw people into theaters–but it also makes for boring posters. Mondo, on the other hand, harks back to a bygone aesthetic period of ad design. It’s a challenge to capture the essence of a film through a single, static image. But done properly, it’s an artistic feat.
And the company doesn’t stop at posters, with vinyl record releases, pins, and more to celebrate your favorite movie releases, new and old.