Following a teaser released late last week, Tag Heuer, the maker of Swiss luxury watches, has announced that it’s teamed up with Nintendo to create a Mario-themed smartwatch. And it costs $2,150.
According to the press release, Tag Heuer’s new premium watch is themed around Nintendo’s iconic mascot, and features a 45mm watch face, a built-in heart rate monitor, compass, accelerometer, water-resistance up to 5ATM, and two straps: one red rubber strap and a black leather strap on red rubber. The watch includes a 430mAh battery, which Tag Heuer claims will deliver a full day of battery life on a single charge.
Tag Heuer’s Mario-themed watch also includes Google’s Wear OS, meaning you can access functions found on other wearables using the operating system, such as Google Assistant.
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As you’d expect, this limited edition wearable also includes a Super Mario-themed interface with four new watch faces to select, such as one where Mario becomes invisible or another where Mario is on top of a warp pipe. Tag Heuer confirmed that it will use a “gamification rewards system,” with Mario greeting you each morning you wake up, and various animations playing each time you complete a stage towards a daily step count target.
The Mario-themed smartwatch will be available starting July 15th and will cost $2,150. However, only 2,000 units were created, and depending on your region, you can only purchase them at select Tag Heuer boutiques or on Tag Heuer’s official website.
Coming Super Soon!
Power-up on July 13th.#TAGHeuerxSuperMario
For priority access, register now: https://t.co/8rcnX4sCZV #StayTuned #SuperMario #Nintendo pic.twitter.com/PTYIXvpcbi— TAG Heuer (@TAGHeuer) July 12, 2021
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Taylor is the Associate Tech Editor at IGN. You can follow her on Twitter @TayNixster.
