In a Bloomberg report last week, analysts claimed that the new $350 OLED model of the Nintendo Switch cost Nintendo only $10 more to produce. Nintendo has now publicly denied those claims and said that the original report was incorrect.
“A news report on July 15, 2021(JST) claimed that the profit margin of the Nintendo Switch (OLED Model) would increase compared to the Nintendo Switch,” Nintendo tweeted. “To ensure correct understanding among our investors and customers, we want to make clear that the claim is incorrect.”
A news report on July 15, 2021(JST) claimed that the profit margin of the Nintendo Switch (OLED Model) would increase compared to the Nintendo Switch. To ensure correct understanding among our investors and customers, we want to make clear that the claim is incorrect. (1/2)
— 任天堂株式会社(企業広報・IR) (@NintendoCoLtd) July 19, 2021
Nintendo usually refrains from issuing statements in response to rumors and reports. President Shuntaro Furukawa did say recently that there was nothing to announce about a Nintendo Switch Pro, though he noted that Nintendo is always working on new hardware.
The company didn’t reveal just how much the OLED Switch upgrades actually cost, and it also took the time to address fresh rumors of a more powerful Nintendo Switch Pro being in development.
“We also want to clarify that we just announced that Nintendo Switch(OLED Model) will launch in October, 2021, and have no plans for launching any other model at this time,” Nintendo said.
We also want to clarify that we just announced that Nintendo Switch(OLED Model) will launch in October, 2021, and have no plans for launching any other model at this time. (2/2)
— 任天堂株式会社(企業広報・IR) (@NintendoCoLtd) July 19, 2021
Nintendo announced its new OLED model Switch this month, which will launch on October 8. Aside from the improved and slightly larger screen, new dock, and an ethernet connection in the dock, internally the OLED model is the same as a regular Switch console. Preorders are now live, although the white model seems to be the most popular one so far.
If you’re still wondering which handheld is best for you, you can check out our feature on the Switch OLED model vs the Switch Lite. Or if you’d prefer something with more power and versatility under the hood, you can take a look at our Switch vs. Steam Deck comparison.

