The 1993 movie Demolition Man is a science-fiction masterpiece, if you ask the staff of GameSpot Universe. We discuss the inner-workings of John Spartan, Simon Phoenix, and the world of San Angeles way more than anyone in their right minds should. So when Taco Bell announced that it would have a pop-up restaurant at Comic-Con, recreating the Taco Bell scene from the movie, we had to go, and it was the best activation we’d ever participated in the history of the show.
As you may know, according to Demolition Man lore, Taco Bell was the sole survivor of the Franchise Wars. Companies engaged in corporate warfare and buyouts until Taco Bell was the only restaurant left. All restaurants in Demolition Man became Taco Bell. In the movie, John Spartan–who was recently unfrozen from his cyro-prison–visited Taco Bell with his partner Lenina Huxley to have dinner with Dr. Raymond Cocteau, the creator of the peaceful society San Angeles.
There are lots of notable things about the Taco Bell scene in Demolition Man alone, from the tiny portions of vegan food to MTV Sports’ Dan Cortese playing piano and singing the commercial for “Green Giant.” And at Comic-Con, Taco Bell created a restaurant that could have been one of the many Taco Bells around San Angeles.
Additionally, GameSpot spoke with Matt Prince, who works as public relations and brand management at Taco Bell about the insane activation and how it came to be.
San Diego Comic-Con 2018 Coverage