February 3 is Super Bowl Sunday, where the L.A. Rams will take on the New England Patriots to determine who is the best in the NFL. Will Tom Brady’s Patriots or Jared Goff’s Rams come out on top? Regardless of the outcome, plenty of people watching the game are not football fans, and they’re more interested in things like commercials and what’s happening during halftime. While you could watch Maroon 5’s halftime show, WWE would rather have you tune in to its show, Halftime Heat.
In a video where Maroon 5 gets Roman Reigns-level boos, WWE proclaims it’s bringing back its halftime show, which only happened once before in 1999. It’s called Halftime Heat, and WWE knows how to get the attention of its fanbase, by bashing a pop rock act that wrestling fans probably would have skipped watching anyway, and you can see the promotional video for it below.
WWE has tried this before, in 1999, when Mankind fought The Rock in an empty arena for the WWF World Heavyweight Championship. Personally, I have very fond memories of this and remember it being a big success, but it hasn’t happened since then. 20 years later, WWE looks towards the future by focusing on its NXT brand.
Revealed during the Royal Rumble Kickoff Show, this year’s Halftime Heat will be a six-man tag team match featuring Aleister Black, Velveteen Dream, and Ricochet vs. Tommaso Ciampa, Johnny Gargano, and Adam Cole. The show will air during halftime at the Super Bowl on the WWE Network, WWE.com, Facebook, Twitter, and YouTube. Hopefully, this time around, the area will have an audience. (But the empty arena match was pretty cool)
This is a really smart move for WWE, as these six competitors are some of the best in the company’s developmental brand. Both Aleister Black and Johnny Gargano were surprise entrants into the men’s Royal Rumble match on January 27 and both proved they are ready for the main roster–a roster that’s already a bit too crowded. Regardless, this will be a fantastic match, and it’s nice to see WWE put the focus on the best wrestling in the company, NXT.
You can watch Halftime Heat on February 3 on the WWE Network during the Super Bowl halftime, and for more on Royal Rumble, check out the results and our review of the show.


